Zara Marketing Plan Essay Example

Zara Marketing Plan Essay General presentation (counting a compact shoppers and classification advertise/pattern review) Entry mode - The appropriate method of section for Zara to enter the apparel business in Vietnam is diversifying. - As Vietnam’s joint endeavor guidelines are exacting; the Vietnamese financial specialists should claim in any event 51% of the enterprise’s capital. This will make a few troubles to Zara in term of controlling the business. In this way, diversifying is increasingly reasonable in light of the fact that the method of section is appropriate for entering a little nation and subject to noteworthy social contrasts from Zara’s command post (Spain) as Vietnam. - In term of budgetary, diversifying makes another wellspring of salary for Zara, through installment of establishment expenses, eminence and tolls notwithstanding the chance of sourcing private name items to franchisees. In term of key, diversifying can be Zara’s mean of spreading hazard by increasin g the quantity of areas through the franchisees’ venture. SWOT examination Market division and focusing on Segmenting and Targeting the market* - Zara’s target clients are focusing in high patterns and need to have the most stylish trend patterns. - Geography, segment, psychographic, advantages, and use rate are the primary bases for dividing purchaser markets. - Demographic division assumes a major job for Zara. It incorporates sexual orientation, age, moral standards, and family life cycle. - Zaras target advertise is generally ladies and less men. Zara plans all the more apparel for ladies. - It is centered around individuals of various age, including age X and Y. The individuals who gain enough cash and can purchase garments from Zara shops. Situating the company* - INDITEX presently runs 5154 stores portioned into eight marked chains: its leader image Zara5, Pull amp; Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterque. Zara has situated its i mage to convey the most popular trend, very much made, at a value that makes it achievable by a large number of individuals. - ZARA is situated increasingly popular contrast with its rivals however shockingly with a generally low cost conduct. Gauge piece of the pie Marketing goals Set promoting objectives* *  · Fast lead time †separating the plan, assembling and circulation movement minimize expenses by keeping stocks low items are accessible on the shopping floor and routinely supplanted, given the short existence of things *  · Fast style †utilized data advances and gatherings of planners through retail location framework into what the shops sell as their input is sent back to the administrative center *  · Brand name all the more notable †global extension (stores, dispersion focuses) *  · To convey the correct item, with the goal that ensure address the issues and desires for explicit objective client fragment *  · Provide quality dress and client care a t a sensible cost Advertising blend methodologies According to Kotler, Keller and Burton (2009), showcasing blend methodology is required to grow the fragment situating technique, which incorporates all viewpoints, for example, item, value, advancement and spot. Zara sells a to a great extent homogeneous item for a worldwide market (Flavian and Polo, 2000). By the by, there are a few changes in its advertising blend due to the customer’s size contrasts in Asian nations (Monllor, 2001). What separates Zara’s plan of action from that of its rivals is the turnaround time, and the store as a wellspring of data. Zara’s techniques like in the nick of time assembling, conveyance and deals, adaptable structure, low stock guideline, fast reaction strategy and propelled data innovation empower a brisk reaction to customer’s evolving requests (Castellano, 1993, 2002) Product and Brand Strategy Brand methodology raised its image mindfulness by embracing a few new brand systems, for instance, offering extreme style requiring little to no effort. teach this market and impacts buyer shopping propensities (Blanco and Salgado, 2004) to accomplish the verbal exchange all through customers and manufacture positive brand value. utilize web based life, for example, YouTube, Facebook, and Twitter as a decent correspondence channel to its buyers and an instrument to create brand network. focuses on clients as well as its utilizes by applying inward marking, which goads its staff to better understanding, overseeing and conveying Zara brand. Item system Product methodology is one of key components of a brand technique that prompts the achievement of a brand procedure. make its way of life to clients: â€Å"you better get it today since you probably won't discover it tomorrow† by leaving enormous regions void in its costly retail shops and empowering periodic stock-outs. gathering data to settle on the choices on articles of clothing sold in all the business sectors where Zara works (Bonache and Cervino, 1996). senior supervisors choose the particular pieces of clothing that will be put in plain view in the store to meet the customer’s taste around there (Fabrega, 2004). dispatch new highlights with top notch standard separate its items to meet customer’s necessity and requirements: item creation and conveyance in fifteen days; Changes of a current piece of clothing can be put in plain view inside about fourteen days; produces its â€Å"live collections†; lauching 11,000 new things consistently (Ghemawat and Nueno, 2003). Administration strategy* * Physical confirmations Evidence is an item assist shoppers with understanding our item. It isn't legitimately associated with customer getting them, yet it can impact buyer conduct. * Process This is the administration procedure when clients section into Zara store, including after-deals administration * People The salespersons in our shop have a decent and expert degree of administration. This is the most immediate errand that to improve fulfillment with customers. * Customer Information Analysis and Reporting retail location framework: utilizing information accumulated through these talk exchanges, input Pricing technique set the cost for its items =gt; advertisers and product offering chiefs do/purchase research reports + to have a superior comprehension of Vietnamese costs and its objective buyer brain science + to get reference costs of existing rivals in this market. noteworthy development in brand mindfulness and style awareness an appeal in design industry, particularly on quality garments, whose deals are anticipated to develop around 15% before the finish of 2012. 1 According to shopper conduct, it is appeared in chart beneath that Vietnamese purchasers burned through 13. 9% of their livelihoods on garments. (A picture about Vietnamese costs will be embedded here) Source: Vinaresearch Company (2012)) (RNCOS research report (2012), Vietnam Retail Analysis (2008-2012) ) Zara costs in worldwide markets are commonly higher because of longer dissemination channels (Ghemawat and Nueno, 2003) can influence its situating in those nations and in this way, its image picture (Ghemawat and Nueno, 2003). concentrate on giving chic garments to adolescents and office individuals with a normal and higher pay. â€Å"Zara costs depend on comparables inside the objective market, subject to taking care of expenses in addition to an objective margin† the costs are evaluated to be sensibly and moderate to these objective clients. make bargains by offering hardly a ny pieces from a similar assortment as a group at a lower cost. Dissemination Strategy Distribution is the primary concern of showcasing technique of organization, including market coordinations, online stores and physical stores retailers. Market coordinations Zara has its own unified appropriation framework Zara can open a dispersion or satellite focuses in Vietnam, where it is simpler to convey its items inside Vietnam as well as China, Thailand, Singapore and other Asian nations around. open shops in enormous urban communities in Vietnam, for example, Ho Chi Minh City, Ha Noi, Da Nang, apply nearby deals program and estimating system to increase a few focal points. Online Channel Zara sells its items by means of online shops at www. zara. com and dispatches application on IPhone to let programs search through the most recent data with respect to new assortments. fabricate Zara Vietnamese site with Vietnam Dong just value, advancements, etc, and confine Zara site to convey the it ems to Vietnam.. Retailing and stores Zara accepts that its shop windows, the substance of which are likewise chosen in La Corua are largely the publicizing it needs. Its advancing and promoting apparatus principally bases on word’s mouth. + Vietnam: center around picking high populace, numerous workplaces, colleges and traffic regions, for example, District 1, 3 or Tan Binh District in Ho Chi Minh, business city, for settling its lead stores. organize its shops in esteemed areas neighboring other high apparel makers, which sets up the acknowledgment quicker in the market. Universally, Zara normalizes the key vital components, to be specific the area, window show, inside plan, store design, store show revolution, client assistance, data frameworks and coordinations. We will compose a custom article test on Zara Marketing Plan explicitly for you for just $16.38 $13.9/page Request now We will compose a custom paper test on Zara Marketing Plan explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom paper test on Zara Marketing Plan explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer The remainder of the components are altered to the market to suit neighborhood inclinations (Fabrega, 2004). + Vietnam: offer new arrangements of originator style pieces of clothing and accessoriesâ€shoes, packs, scarves, gems and, all the more as of late, toiletries and cosmeticsâ€for moderately low costs in advanced stores in its prime areas to draw masses of design cognizant recurrent clients. select representatives locally to show signs of improvement comprehension of the neighborhood showcase inclinations (Martinez, 1997). Special blend (IMC),

Bach bazi in Afghanistan Movie Review Example | Topics and Well Written Essays - 750 words

Bach bazi in Afghanistan - Movie Review Example With no earlier history of the man, the family to the little fellow acknowledges him to go (Bacha Bazi). It is accepted that the convention began long time from Pakistani when the Afghanistan had been attacked by the superpower at that point, Russia. As a result of fatigue, the custom for men moving for men started (Bacha Bazi). In proceeding with the narrative, it is apparent that the individuals who enjoy Bacha Bazi are youthful and old rich and influential men. A portion of these men carry on with a twofold life and may have spouses and kids to conceal their opposite side (Bacha Bazi). Moreover, it is clear that Bacha Bazi includes a young men party, a spot where these youthful selected young men would proceed to move for the rich. After the occasion, it was upon the rich to choose what they did to the youngsters (Bacha Bazi). More often than not, they would wind up sodomizing them. The youngsters would be baited into the business because of monetary benefit and guarantees of glad life simply like the rich, just to find later that they were to delight them to get the cash. It is a pitiful scene when underage young men between 10 to 18 years get enrolled for this business. Essentially, an individual is constantly sent to the towns looking for delightful young men from the families who are needing the cash (Bacha Bazi). The young men are then taken and go to live with one of the coordinators of Bacha Bazi. In the organization of the Bacha Bazi coordinators, the young men are required to realize how to move and sing inside their first year of enrollment. They would take in this expressions from past young men who had been selected and had been in the business for quite a while (Bacha Bazi). The young men would be given everything in the patio of the rich, however consequently, are required to be prepared to joy rich men during parties. As the narrative proceeds, it is obvious what truly schemes in search parties as one of the Bacha Bazi men uncovers what hosted occurred in another gathering (Bacha Bazi).

Abortion from a Kantian and Utilitarianism Perspective Free Essays

Populace Growth You and me, we aren’t that extraordinary. Be that as it may, when we contrast ourselves with the 6. 2 billion individuals in this world or even the 287. We will compose a custom article test on Fetus removal from a Kantian and Utilitarianism Perspective or on the other hand any comparable point just for you Request Now 4 million in the United States, we begin to turn out to be extremely unique. Take the entirety of the tall structures and stack them up and I wager we could go to the moon. Presently you reveal to me that isn't over-populace. This world is developing with individuals regular and it doesn’t stop. Due to the populace and its development our assets are getting constrained. Our trash creation on this planet is frightful! Everything needs to stop at the present time. On the off chance that we quit populating this world with more individuals we would turn out to be in an ideal situation later on. Like I said our regular assets are restricted and ordinary a great deal of them are getting tossed in the junk. These are everything that have to do with populace. Regular we are changing the earth around us, regardless of whether it is building streets, houses or some other thing in that issue. In doing so we are occupying room on Earth. Which implies that we are coming up short on space to develop. Furthermore, truly soon we will have no space to develop on this planet. In Bangladesh there are 2,405 individuals for every square mile. Hong Kong is for all intents and purposes made of elevated structures that 6. 8 million individuals live in. The Chinese district of Macaa is 57,369 individuals for each square mile. These numbers are all since we are coming up short on space to develop, hence we are going to elevated structures. Brazil has a populace of 176. 5 million individuals and eight out of ten individuals live in towns or urban areas and it grows 1. 3% every year. 1. 3% is the thing that the world’s normal development rate is. Furthermore, you feel that is awful, take a gander at Africa, which has a development pace of 2. 4% and obviously is the most noteworthy on the planet. Tokyo, Japan, home of 34 million Japanese, is the biggest city on the planet. Mexico City, Mexico has 22. 4 million el locos living in it. New York, New York, has 21. 8 million individuals in its outskirts and is the fourth biggest city. Sao Paulo, Brazil, has 20 million individuals that I get the chance to go meet and it is the fifth biggest city. The eighth biggest city is Los Angeles, California that is home to 17. 8 million Americans. The nineteenth biggest city is Rio de Janeiro, which is home to 12 million Brazilians who I additionally get the chance to meet. Number 26 is Chicago, Illinois, home to 9. 7 million Americans. Like I stated, this world is developing. In 15,000 BC, 5 million individuals began chasing and assembling nourishment for themselves. In 5,000 BC there were 66 million individuals on the planet and they could at last settle in one spot and homestead. Furthermore, presently take a gander at this world! The quantities of people has never been on the destruction for extremely long. Be that as it may, the world’s development rate has been falling at pretty much . 1% yearly. As you review, the normal development rate is 1. 3%. In around a long time from now, in excess of 50 nations will encounter negative development with a world development rate at around 0. 34% every year. Like I’ve stated, there are some regular assets that are running out. 70% of the Earth is canvassed in water. Just 25% of water supplies are perfect and sound in Ethiopia. 69% of water we use is for cultivating. Since 10,000 BC, people have wrecked portion of our world’s woodland. Let's be honest; mineral assets are limited and ought to be reused for people in the future. For instance, the 287. 4 million Americans utilize multiple times the measure of oil Africa does with 840 million individuals. Despite the fact that this is certainly not an inexhaustible asset, it is a characteristic one we are going to come up short on genuine soon. As presence of mind kicks in, we understand that the more individuals there are the more oil we use. Presently you can take that reality and apply it to ANY asset. To sort it out, 2,000 years back there were 250 million individuals on the planet. 1700. 679 million individuals 1900. 1. 63 billion individuals 1920. 1. 96 billion individuals 1950. 2. 52 billion individuals 1990. 5. 29 billion individuals on the planet. In 1999 the world hit 6 billion individuals. Today there is around 6. 3 billion and it is developing each day. This is certainly not something worth being thankful for. Our condition is being extended as far as possible and it needs to stop. We have to stop it by halting populace development. Step by step instructions to refer to Abortion from a Kantian and Utilitarianism Perspective, Essay models

Key Pieces of Write about Myself

Key Pieces of Write about Myself Ideas, Formulas and Shortcuts for Write about Myself The absolute most important consideration to remember is that you're joining thousands of different men and women that are putting their hearts and souls in their pieces and then tossing them in the vast, gaping void that's the net. If you learn how to write, you may change your life. You may be amazed at the negative thoughts you might have for each body part. Whenever you are having a tough time deciding what things to write in a journal, you probably have a mind which is full of different things happening in your life. The Importance of Write about Myself The repartition method may be used to boost the range of partitions too. This process is going to teach you a very simple process to compose a lab report. The application should call the appropriate function to secure more information associated with the underlying event. It calls the relevant function to get more information related to the underlying event. You want short paragraphs with a lot of whitespace. Three sentences is the best length for a bio. Among the examples of documents that are required to be keenly written is a report. At any time you post, share a hyperlink to your article anywhere it is sensible to share it. Research on the items of discussion you will present so your report will be dependent upon facts. If you would like to get high high quality research and thesis papers punctually and for a fair price, you should probably attempt using EssaySupply.com. Hearsay, Deception and Write about Myself Be precise with the things which you will place in the document especially in the event the report is going to be used for business transactions. Crack the vulnerability open a small bit. The matter has to be directly addressed in the start to find the reader's interest. You must always stay focused on the issue, avoiding too many details on minor difficulties. Wonder regarding the future of the web and the way it's changing our lives. My posts may be different than yours and my goals may be different than yours. If you get a good understanding of the websites things might become simple, but then you would need to go through a great deal of hassle. There are infinite alternatives, and therefore don't feel like you've got to settle for Meeting Follow Up. Write about Myself for Dummies Just bear in mind that you will need to do what works for you! One of the best comedy screenplay examples you'll discover. The Number One Question You Must Ask for Write about Myself Having journaling ideas that you could utilize to write in your ordinary journal is vital. If you would like to be seen, you probably need to file your work to a publication. If you can't think of a new topic to write about in your journal, consider writing an entry for a family so you can expand on the thoughts of one another. There's a good deal of advice about ways t o compose a book. Quotes are great journal prompts, so if it's the case that you do not necessarily need to compose inspirational quotes in your everyday journal, you can write about nearly any quote in any respect. Write down all of the inspirational quotes you adore. Letters can be personal or professional. Books have existed for thousands of years.

Cyberbullying, Prevention, And Results Of Cyberbullying

According to The American Heritage College Dictionary, the definition provided for the word cyber is â€Å"information processor computer.† In the same manner, bully is defined as â€Å"a person who is habitually cruel or overbearing.† When these two words are combined, cyberbullying is best described as someone who uses the computer and access it provides to bully someone. However, there is much more to cyberbullying than they may possibly believe they know: background information about cyberbullying, the types of cyberbullying, prevention, and results of cyberbullying. Cyberbullying; the use of internet, cell phones, other electronic communication devices to spread harmful, embarrassing information about another person. This information can be in the form of text, photos, or videos. (â€Å"Cyberbullying† Gale.) There are many types of cyberbullying such as sexual remarks, sending threats, bad language, or exposing embarrassing photos or videos. (â€Å"Cyberbul lying† Gale.) Cyberbullies usually do those things without the victim’s permission and get a big group of people to come together and gang up on the victim. (â€Å"Cyberbullying† Gale.) It’s disappointing to know majority of bullies need more than one person on their side to destroy someone, and mainly for no particular reason but to pick on someone who is not of their caliber. Most bullies operate from a place of insecurity, where they fear someone being better than them, causing the bully to find ways to bring the victim down and pouncesShow MoreRelatedThe Problem of Cyber Bullying1323 Words   |  6 Pagesharassed, humiliated, embarrassed or otherwise targeted by another teenager using the internet, other technologies, or mobile phones† (â€Å"what is cyberbullying?†). Cyberbullying can range from one extreme to another. Some teens think death is the answer, others ignore the cyberbullying and create groups to prevent it for happening to o thers. In addition to cyberbullying causing different reactions in teenagers, there are also many different ways the teen them self, their parent, and a witness of the cyberRead MoreCyberbullying Prevention And The Prevention1031 Words   |  5 PagesThe prevention and responding to Cyberbullying is a way to stay away from all the dangers. Parents, schools and anyone can help stop children from cyberbullying and help them if they are getting cyberbullied. Anyone can help the prevention of cyber bullying, help others respond to it, and warn people about how dangerous it can become. Cyberbullying prevention can start with just anyone, from parents to other teens across the whole U.S. Parents can talk to their children while they are growing upRead MoreCyber Bullying Research Paper1670 Words   |  7 Pagesstudents and parents to invite them to participate. They will first begin by hiring a school Olweus Coordinator and forming a Bullying Prevention Coordinating Committee, consisting of representatives from each key stakeholder group such as school administrators, teaching staff, and non-teaching staff, parents, and other local authorities. The Bullying Prevention Coordinating Committee (BPCC) will attend a two-day training to better understand program implementation. The Olweus Student QuestionnaireRead MoreArgumentative Essay On Cyber Bullying1705 Words   |  7 Pagesidea of cyberbullying is truly frightening, and the arrival of modern technology and the rise of social network make it even worst. With the invention of the Internet and its mass commercial us e, some people might not have foreseen the issue of â€Å"cyberbullying† and how harmful it can really be. Cyberbullying is a real phenomenon that has been present for some time. Cyberbullying is defined as the use of the Internet and technology to purposely harm another person in a hostile way. Cyberbullying has becomeRead MoreThe Effects Of Bullying On Children s Involvement1730 Words   |  7 Pagescyberbullied on social media. Zoe was a member of the cheer team and just finished seventh grade. She reached her breaking point after being taunted all year long. There are various types of bullying to include emotional bullying, physical bullying, cyberbullying, sexting and/or circulation of risquà © or nude pictures or messages about an individual. Miss Thompson, called the school the day of Thomas death. He had told his mother, â€Å"he had to get off the school bus to escape the bullies.† The school claimedRead MoreCyberbullying Is Growing At An Alarming Rate1222 Words   |  5 Pages Cyberbullying is growing at an alarming rate. In fact, it has grown 79% since 2012, because of the rise of social media. Everyday, more and more people are connecting to Facebook, Twitter, Instagram, Snapchat and other social media sites. These social media sites allow us to interact with friends and family, by sharing images, memes, post or sending direct messages to one another regardless of where you are at. However, with the large rapid growth of these social media sites, there is a growingRead MoreTraditional Bullying and Cyberbullying1260 Words   |  6 Pagesexpression and, as a result, other means of bullying. Over time the bullying taking place using digital means has come to be known as cyberbullying. Cyberbullying has brought the evilness out of teen’s actions, words, and thoughts whether they were the bully or the victim. Equally important, the ending results of these actions, words and thoughts have brought death, limited yet undefined punishable consequences if pursued, and slowly progressing methods to control cyberbullying as a whole. What isRead MoreAs Of Now There Is No Federal Statute That Is Against Cyberbullying1200 Words   |  5 PagesAs of now there is no federal statute that is against cyberbullying (Strictkland, 2010). In 2009, there was a bill that was introduced to be an add on to the Megan Meier Cyberbullying Prevention Act. The bill states that it would be within violation of the law if an individual were to transmit in interstate or foreign commerce any communication, with the intent to coerce, intimidate, harass, or cause substantial emotional distress to a person, using electronic means to support severe, repeated, andRead MoreThe Invisible Bully: Cyberbullying941 Words   |  4 Pagesvalues to decrease through the form of cyberbullying. Cyberbullying is when someone uses technology to threaten, harass, embarrass, or target another person publicly (New, 2012). The technologies that are starting to be used are no longer just computer, however, has expanded to phones, tablets, and even game syste ms (New, 2012). By definition, cyberbullying is used to describe the misuse of technology between children (New, 2012). The definition of cyberbullying is not interchangeable when referringRead MoreThe Effects Of Social Media On Society s Youth1415 Words   |  6 Pagesaffected by a numerous influences both negative and positive. One such negative influence on a community which has the potential to cause a horrible outcome on society’s youth. This health issue is psychological in nature, uses technology known as cyberbullying and is aimed at destroying the self-esteem of an individual. The old style schoolhouse or neighborhood bully is now replaced by one who uses anonymity to attack a victim for any number of reasons from jealousy, irritation, hate or just for fun

Gated Radiotherapy Using Internal Ducial Markers - 823 Words

Next, we talk about gated radiotherapy using internal ducial markers. Multiple internal ducial markers (normally three to ve numbers) are implanted in or around the tumor site to track the tumor motion in real-time during treatment cycles in order to identify breathing phase and displacement such that the optimal gate can be designed Seppenwoolde et al. (2002); Shirato et al. (2000); Shimizu et al. (2001); Kitamura et al. (2002, 2003, 2002); Shimizu et al. (2000); Shirato et al. (2003). The individual markers are tracked in all three directions using imaging techniques such as conventional cone beam CT kV projection images. The tumor location is determined by averaging the marker coordinates in the SI, AP and Lateral directions independently. The markers are gold plated and 2mm in diameter. Pre-treatment simulations are performed on the patient using digitally reconstructed radiographs DRRs Russako et al. (2005) that are computed from the planning CT data. This is done to test whether the patient can handle the invasive procedure of marker implantation; to delineate the tumor and surrounding anatomical structures; perform simulations on the generated DRRs over multiple breathing cycles using identical treatment setup geometry at end-of-inhale phase and end-of-exhale phase to design an optimal treatment plan that delivers tumoricidal dose while avoiding normal tissue toxicity. The gating location and size are determined by comparing the marker position during the

Depression as a Disease of Modernity †MyAssignmenthelp.com

Question: Discuss about the Depression as a Disease of Modernity. Answer: Introduction Depression imposes substantial health and economic burden in the Australian health care system. Besides, depression has detrimental implications for young adults. Depression is associated with adverse outcomes like impaired psychosocial functioning and substance abuse. This scholarly paper will examine the factors that contribute to depression, clinical manifestation, pathophysiology and preventive measures. Additionally, the study will develop a depression management plan. The target population for the management plan will be working individuals aged between 25 and 44 years. The factors that contribute to depression Depression is an intricate condition with multiple causes and risk factors. The major causes of depression are poor sleep habits, adverse social interactions and stressful adverse events (Pemberton Tyszkiewicz, 2016). Men have higher chances of experiencing depression because of divorce and work difficulties. On the other hand, women might experience depression due to death or serious illness (Hasler, 2010). Substance abuse also causes depression among the young adults. For instance, alcohol and drug abuse are always found in association with depression (Hidaka, 2012). There has been an escalation in substance abuse in Australia among the young adults. In 2004, the prevalence of non-drinkers dropped to 15.3 percent and increased to 20.4 percent in 2013. Likewise, the quantity of alcohol consumption increased significantly between 2004 and 2013. (Chan, et al., 2016). The increase in drug use can be used to explain why the incidences of depression are increasing in Australia. Studies have revealed that depression is linked to genetics. A certain family might have a history of depression. Nevertheless, the inheritance of genes that cause depression does not follow the standard Mendelian pattern. Depression is a complex trait, which insinuates that many different genes contribute to the expression of depression. Certain medicines can increase the incidence of depression. Some of the medicines that are associated with depressive symptoms are topiramate, flunarizine, mefloquine and efavirenz (Celano, Freudenreich, Fernandez-Robles, Stern, Caro, Huffman, 2011). The clinical manifestation The symptoms of depression can be classified into behavior, feelings, thoughts and physical. Some of the most common physical symptoms of depression are sleep disturbance and sexual dysfunction. Other common physical signs include substantial loss of weight loss, lack of reactivity and psychomotor retardation (Kennedy, 2008). People who are suffering from chronic depression tend to have abnormal behavior. They exhibit the loss of interest and pleasure in virtually all activates. At times, individuals who are suffering chronic depression tend to withdraw from close friends and family members. Even though substance abuse is a cause of depression, it might also be a manifestation of depression. Young adults who are suffering from depression tend to engage in substance abuse. Depression is associated with changes in feelings and perceptions. Patients who have chronic depression present with depressed mood (Kennedy, 2008). Also, they tend to feel guilty even when are innocent. Other feelings include frustration, irritation, and disappointment. People who are depressed further exhibit the lack of confidence. They present with thoughts of despair and worthlessness. Some young adults even think that they are failures due to depression. Pathophysiology The pathophysiology of depression has not been characterized fully. However, researchers have found an intricate connection between receptor regulation, neurotransmitter availability, and sensitivity. A key factor in the occurrence and progression of depression is the disruption of the central nervous system serotonin (5-HT). Neurotransmitters such as serotonin, dopamine, norepinephrine, neurocircuitry, and glutamate and gamma-aminobutyric acid (GABA) have also been implicated in depression. Depressive pathophysiology tends to vary based on the cause of the depression. Due to this fact, antidepressant treatments comprise of both biological and psychological interventions. The treatment should be personalized for specific patients and conditions. Studies indicate that depression is linked to low metabolic activity in neocortical structures and high metabolic activity in limbic structures. Neuroimaging approaches have presented new avenues for the identification of abnormalities in pat ients with depression. Structural imaging as well as postmortem research offer credible evidence on the structure of the brain in depressed patients. This evidence indicates that depression is an etiologically and clinically heterogeneous condition (Hasler, 2010). Preventive measures Depression disorder can be reduced by approximately 25 percent to 50 percent through different approaches (Cuijpers, Beekman, Reynolds, 2012). The effectiveness of the evidence-based approaches can be improved by identifying and offering help to groups that are at high risk of experiencing depression. The most effective techniques use interpersonal and cognitive behavior. Family-based approaches have also proved effective in preventing the onset of depression (Gladstone, Beardslee, O'Connor, 2011). In interpersonal and cognitive behavior techniques, a health care provider addresses the needs of the people who are at high risk of experiencing depression. During the therapy, the patients are taught about managing their thoughts as well as symptoms of depression. A person can further prevent depression by adjusting their diet. Unhealthy diets specifically for people with obesity increases the chances of experiencing depression. Hence, healthy diet lowers the risk of depression in over weight individuals (Roca, et al., 2016). Reduction of substances like alcohol and drugs can also have a positive effect towards preventing depression. Management plan The depression management plan will involve four elements which are patient education, lifestyle modification, embracing a healthy diet and dealing with irritability. The short-term objective of this management plan will be to eliminate depressive symptoms. In the long-term, the management plan will aim at preventing the reoccurrence of depressive symptoms. Treatment plans for depression help the person to achieve remission and prevent subsequent episodes (Shelton, 2009). The target population for this depression management plan will be individuals aged between 24 and 44 years who are working. Patient education: Suitable patient education should comprise of possible side effects of antidepressants, the timeline for monitoring improvement, and medicine adherence (Dunlop, Scheinberg, Dunlop, 2013). Thus, patients will be trained on how to take medicines and monitor improvements. Lifestyle modification: The patients will be asked to provide a list of what activities they do on a daily basis. Then the patients will be advised of the best lifestyle activities that will improve their health status. Patients will be advised against drinking alcohol and smoking. Besides, they will be advised to exercise at least 30 minutes daily. Lifestyle change recommendations are effective for depressed persons (Ripoll, et al., 2015). Adoption of a healthy diet: Empirical evidence suggests that a healthy diet can help to manage the prevalence of depression (Quirk, et al., 2013). Specifically, the patients will be advised to reduce the intake of calories based on their current diet. However, each patient will be encouraged to develop diet goals depending on their condition. Dealing with irritation: Patients who are experiencing depression might become irritated from time to time. Hence, training them how to deal with irritation will help to manage their condition. The best ways of dealing with irritation are getting time to relax and sharing with friends and family members. Conclusion According to this paper, depression is caused by social factors, a persons lifestyle and physical factors. Social isolation, drug abuse, and medication are risk factors for depression. The clinical manifestation of depression may be behavioral or physical. This study has found that depression can be treated through various interventions such as inter-personals and cognitive behavior therapy. A four-element depression management plan has been proposed. References Celano, C. M., Freudenreich, O., Fernandez-Robles, C., Stern, T. A., Caro, M. A., Huffman, J. C. (2011). 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